Good customer service can justify a higher price tag on your product or service. If you get a bad review, that could be a real risk.

But what if that negative review is just one customer? What if there are dozens of people who believe this?

The review should be unbiased and should provide good information. For example, a company should have a strong focus on customer service. According to companies like Salesforce, a good customer service rep should be able to discuss the reasoning behind the problems and solutions with potential customers.

But some companies use the customer service as a way to get a higher score on review sites such as Yelp and Amazon.

How can you tell the difference? You should use your eyes.

Look for a fake customer service comment on a review site.

When you see a comment that goes: “It just didn’t work out for meso I wrote a review,” then that’s a problem.

Don’t respond to these comments as you’re unable to offer a reasonable explanation for the situation. Instead, ask the customer service to remove the review immediately. This sends a strong message to other customers that the company values their feedback.

3. Do what your customers want: The final point is something every customer service rep should understand. Customers are often happy to make your lives easy. They’ll ask for things like quick delivery, free postage, and free return shipping because they know you’ll make it happen. But don’t make these promises. In fact, avoid making these promises. It will keep you from doing the things that make customers happy. Instead, tell customers what you can do and just do what they ask of you. 5. Provide a solution: Once you’ve answered all of the questions asked in Step 1, you need to provide a solution. Customers expect you to provide a solution that solves their problem, not simply tell them how to solve it. There’s nothing worse than saying, “Oh, here’s a solution, just follow my instructions and all will be well!” Don’t do that. Show customers what you can do and just do it. 6. Give them a reason to continue using you: Most customers go somewhere else once they’ve lost hope in your product or service. It’s very common that a customer doesn’t want to continue using a company or product they’ve become frustrated with. This is very hard to address. Often, the best approach is to take them to the next level of understanding and demonstrate how you can meet their current or future needs. When you give them a reason to continue using you and show them you can do something that’s even better, it’s much easier for them to stay with you. 7. Avoid jargon: Avoid jargon like the plague! You can be sure that in most cases, you’re talking about the same thing as everyone else is. “Product” or “service” will be “product” or “service” everywhere, while “user” or “customer” will be “user” or “customer” everywhere. Using jargon allows you to make a superficial connection with your prospective customer that’s extremely difficult to break. Just like language is an indicator of an individual’s social and cultural background, so too is jargon.

A well-constructed email will capture a visitor’s interest and make the client feel like they’re in control. Let’s look at a few example templates from our marketing team.